Carlsberg
Copenhagen Collection

Bringing Copenhagen’s charm to the Turkish market through a limited series of beer cans and bottles, without losing recognisability in the Carlsberg brand. Each can tells a unique story about Copenhagen life, from cyclist culture to hygge and quality of life. The internationally recognisable Nyhavn was used as the backdrop for the series, and a glow in the dark effect added an extra layer of surprise.

Made in collaboration with Balls Agency