Carlsberg
Copenhagen Collection
Bringing Copenhagen’s charm to the Turkish market through a limited series of beer cans and bottles, without losing recognisability in the Carlsberg brand. Each can tells a unique story about Copenhagen life, from cyclist culture to hygge and quality of life. The internationally recognisable Nyhavn was used as the backdrop for the series, and a glow in the dark effect added an extra layer of surprise.
Made in collaboration with Balls Agency
Made in collaboration with Balls Agency
![](https://freight.cargo.site/t/original/i/7f75826e24d5857a5fdb6245ec53136320349fe678fd9ee3d42fe52a47d0c08f/Carlsberg-Copenhagen-Collection-line-up.jpg)
![](https://freight.cargo.site/t/original/i/165b2cea4d1591d8c8a677a06885a2703e4ea4bee70a35a0376a7f087ae63482/ccc-hygge-glow.jpg)
![](https://freight.cargo.site/t/original/i/95e1505546d0f141b55be1b73234d4df4d8cd452d6eca48e0573869d907ccedf/ccc-bike.jpg)
![](https://freight.cargo.site/t/original/i/2b2857e88b969dbe8384cde4a7f2c16627e3d7c3121c6635853112dacd96a5d7/ccc-boat.jpg)
![](https://freight.cargo.site/t/original/i/ea5266752fd71801578dcbf86c7fa23f2ef23cb31266712bd7ce6b0c9432d0b9/ccc-hygge.jpg)
![](https://freight.cargo.site/t/original/i/be164b56dfca9a5703b9dddda6dda4bb94a9a8b944f5d2e7d238735a333949ad/Carlsberg-Copenhagen-Collection-Floating-cans.jpg)